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To accurately test your website's web presence you need to test at least six different keyword search phrases, and really the more phrases you test .... the better idea you will have of your website's performance on the search engines AND against your competitors. The best way to do this is to leave out your company name from the keyword search phrase because ideally we are researching as if we are a new customer who has never heard of your company. We are testing for people who know what service or product they want, and we can use proven keyword phrases that people use in their searches. The common Formula is Profession/Service + Location, or Location + Profession/Service So for example .... lets say we own a condo in Panama City Beach Florida. We need to know if people can find our condo website using their search engine, if they can't .... we have a problem! People searching for this service using a search engine such as www.Google.com typically type the following search phrases into the search box:
If you have the above keyphrases configured into your condo website then you have a great chance of attracting new customers to your website. Take notice of how your competitors rank too, if they consistantly show above you in the search results then you are probably losing business to them. You can copy and paste the search phrases above ( and change the profession/location as needed ) into Google and Yahoo and then test your companies web presence against your competitors. If you have any questions please contact us. Below is a snapshot image of keyword phrases that people typed into the Google search engine while searching for a condo in Panama City Beach during December 2009.
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