Internet Marketing

Introduction ... Your website's performance can stand or fall by the skill used by your web developer in the implementation of keywords and key phrases within your web pages and Pay Per Click (PPC) advertising campaigns. If people do not find your website within at least the first three pages of returned search results you will do limited online business unless your support your website using other advertizing mediums such as print and radio.

For example ... If you own a cleaning company in Panama City Beach Fl these are examples of keywords and keyphrase's related to that business:

1. Cleaning services in Panama City beach Fl
2. Housekeeping services in Panama City beach
3. Cleaning companies in Panama City beach Fl
4. Office cleaning services in panama city beach Florida
5. Commercial cleaning services in Panama City Beach etc. etc. etc.

I currently offer four different elements of internet marketing. A brief description of each is provided for you below. Please visit the links above for a more in-depth description.

1. Search Engine Optimization or SEO for short ... this is a process of configuring your web pages so that they return high listings with the major search engines. As a general rule ... if you configure your web pages correctly for the major players ... you will score good listings with the smaller search engines too. This is the cheapest way to advertise your products online, although it takes a little longer to gain a listing with the search engines it is worth it in the end. Once the listing is gained it is best to keep an eye on how it performs on a regular basis, but it should only need minor updating between 1-4 times per year depending on the amount of competitors in your market.
   
   
   
2. Pay Per Click advertising or PPC for short ... l offer this service with both Google and Yahoo! We create an advert which is linked to keyword, we then have to bid on those keywords and keyphrase's against your competitors. When web users type these keywords into a search engine that you are advertising on they will see your advert and when they click on it they will be directed to your website. Each time somebody clicks on your advert it will cost you money. It could be ¢ 's or it could be $'s depending on your level of your competition. It can be a little expensive but also the returns can be huge. No pain no gain! :-)
   
   
   
3. Google Adsense ... these are basically the very same type of adverts that are created in Google's version of PPC ... Google Adwords. The difference being that you do not create the adverts, they are created by other businesses and it is their adverts that are placed on your website! Each time somebody clicks on an advert on your website you get paid a fee from Google.
   
   
   
4. Google Local ... Places basic information about your business within the Google maps service. It is also possible that your business listing could show on the first page of Google search results returned for your business market.
   
   
   
   In the example images below we can see how the search process works on Google, and view how to interpret the returned results. Yahoo! and most other search engines use a similar format also.
   
   
   This is also an example of how SEO should work. To check if your website has a good web presence, do the following ... Type in a keyphrase related to your business, your town or city and then hit the search button.
   
   If your website shows up on the first page of the search results ... you are doing well ... celebrate!!! If it is on the second page ... you will get less online business. If it is on the third page you will do a small amount of online business, and worse than that ... you can forget it!
   
   l built and continue to manage a website for www.planbcleaningservices.com
   In this example lets pretend we need a cleaning company in Panama City Beach to clean OUR hotel. We type a keyphrase into Google's search bar: "housekeeping services in panama city beach". Please see the image below.